Boots is set to host a three-day house party-themed pop-up showcasing cult classic products and trending beauty items, as well as the best of K-Beauty.
The Boots Beauty House Party will take place in Soho, London, from 10 to 12 October.
Interactive experiences will include a “scent shower”, a bath tub lucky dip offering mystery beauty prizes, and a charm station.
The “invigorating” scent shower incorporates fragrance displays and steam that will offer a “unique sensorial experience that will ignite the senses”, Boots said in a statement.
The event will also host beauty confessionals where guests can share their beauty secrets.
Professional make-up artists from cosmetics brand Sacheu will also be on hand, sharing their beauty tips and tricks, as well as offering makeovers.
Hairstyling will also be available from professionals with hair tool experts GHD.
A domed-mirror selfie will offer one of several picture opportunities throughout the house, and the “kitchen” will feature the Beau-Tea Bar, where guests can enjoy a bubble tea.
Visitors will also receive a goodie bag at the event, while stocks last, worth over £100.
“We are absolutely thrilled to bring the Boots Beauty House Party experience to customers,” said Alice Rafferty, Director of Luxury Beauty and Cosmetics at Boots UK.
“This immersive experience brings together the very best of Boots beauty with fun elements we know our partygoers will adore.
“It is a dynamic space designed for beauty lovers to create, imagine, test, and discover new favourites.”
Taking place at 15 Bateman Street in the heart of the capital, the activation will be open from 1pm to 6pm on Friday, 10 October, 11am to 6pm on Saturday 11 October, and from 12pm to 4pm on Sunday, 12 October.
The pop-up comes amid a major push by Boots to ramp up its beauty offering, including a host of own-brand launches this year.
K-beauty favourites like TirTir and Beauty of Joseon have debuted at the UK beauty retailer in 2025, while Axis-Y and MediHeal are set to launch this month.
Boost has also placed 30 TikTok famous and trending brands such as Catrice, Essence and SheGlam on its shop shelves and website since the start of the year.
Related content:
-
How Boots is tapping its heritage for own-brand launches combining skin care and supplements
- Boots becomes ‘standalone company’ after Walgreens Boots Alliance sale
- Boots to debut first-ever fragrance-only boutique in London this autumn
- Boots couples up with Love Island ahead of new series