Multi-use make-up trend drives decline in prestige beauty sales

By Alessandro Carrara | 25-Oct-2022
Colour Cosmetics

Customers are looking to streamline their make-up routines for a ‘more pared back approach’, new research from NPD revealed

You need to be a subscriber to read this article.
Click here to find out more.

Consumer desire for multifunctional make-up has led to a 20% slump in prestige colour cosmetics sales compared with pre-pandemic levels.

Customers are seeking out multi-use products such

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like

Colour Cosmetics

US prestige beauty sales top $14 billion in first half of 2023

Read more
Lip make-up itself was the fastest-growing segment across all the beauty categories, and has been attributed to the rising usage of make-up products in 2023

Trending Articles

  1. The most popular lipstick colour in the world Consumers in different regions show varied preferences for lip shades and texture trends
  2. Indu skincare
  3. What kind of testing is mandatory for cosmetic products in the EU?
  4. Avon reveals 1 in 6 UK women have had a partner control their make-up The brand’s ‘Reverse Makeup Tutorial’ video is based on real experiences and was created with anti-domestic violence charity No More
  5. Revolution Beauty in £3 million negotiation talks to settle lawsuit with founder An investigation by BDO was launched after the business failed to file its final results for the 2022 financial year

Upcoming event

Cosmoprof India Mumbai

7-9 December 2023 | Jio World Convention Centre See all

You may also like

Colour Cosmetics

US prestige beauty sales top $14 billion in first half of 2023

Lip make-up itself was the fastest-growing segment across all the beauty categories, and has been attributed to the rising usage of make-up products in 2023
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Refillable beauty sales soar thanks to make-up, reveals fragrance potential

The refillable packaging is touted as a sustainable alternative to single-use beauty products
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

A fairytale story: Why premium beauty is having a crowning moment

Appetite for beauty has not been hampered by the rise in energy costs or inflation. But even more surprisingly, the premium category is positively peppy. Here, Cosmetics Business takes a closer look at the sector’s success
Colour Cosmetics

Prestige beauty booms in the UK with changing consumer habits

The high end beauty sector reported double digit growth in the first quarter of 2022, with lip care, skin care and fragrance driving success
Colour Cosmetics

Fragrance and make-up revive US prestige beauty market

Sales were up 25% overall in Q3, while further gains are tipped for the upcoming holiday season as consumers purchase beauty gifts
You need to be a subscriber to read this article.
Click here to find out more.
Media

The make-up market has ‘changed dramatically’ admits beauty forecaster NPD

Sales of premium cosmetics continue to be hit negatively as a result of the ongoing pandemic, although some sub-categories are showing signs of recovery
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Virtually bricks-and-mortar: A beauty phenomenon or flash in the pan?

Virtual spaces infiltrated the beauty industry while almost an entire population of customers were confined to the walls of their home. But how prominent will these ‘metaverses’ be in retail’s future? Cosmetics Business finds out
Subscribe now