Premium is proving to be beauty’s Prince from a Disney fairy tale. Even in the midst of one of the most volatile markets since World War II, with inflation at a 40-year high (at time of writing) and a £700-a-year increase in energy bills for UK customers, spending on cosmetics is up 13%, according to a survey by Barclaycard.
Gone are the days of the ten-step skin care routine adopted during the pandemic as consumers return to their measurably busier lives and opt for simpler beauty routines. This has given rise to more expendable
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