Charlotte Tilbury, Hourglass and Victoria Beckham Beauty are a handful of growing make-up brands betting on refillable formats.
Emma Lewisham, Kjaer Weis, Zao and La Bouche Rouge, meanwhile, were built on refill principles from day one.
Touted as an eco-friendly alternative to traditional beauty packaging, refillable products also foster brand loyalty, establish a luxury positioning and heighten consumer experience.
However, refill products are
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