Refillable beauty sales soar thanks to make-up, reveals fragrance potential

By Sarah Parsons | Published: 15-Sep-2022

The refillable packaging is touted as a sustainable alternative to single-use beauty products

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Charlotte Tilbury, Hourglass and Victoria Beckham Beauty are a handful of growing make-up brands betting on refillable formats.

Emma Lewisham, Kjaer Weis, Zao and La Bouche Rouge, meanwhile, were built on refill principles from day one.

Touted as an eco-friendly alternative to traditional beauty packaging, refillable products also foster brand loyalty, establish a luxury positioning and heighten consumer experience.

However, refill products are

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