Ingredients for stronger hair gain ground

31-Jul-2017 Featured companies: Cargill Symrise BASF Personal Care and Nutrition Givaudan Active Beauty Chemyunion Lucas Meyer Cosmetics Innospec TRI-K Industries Ashland Stephenson
Ingredients Hair Care

From pollution protection to bond building, ingredients that let you message on hair strengthening are trending

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According to Datamonitor, current global spending on hair care exceeds US$50bn, with products based on natural ingredients leading product development. Similarly, Euromonitor reports that the trend for natural ingredients is strong in hair care, with most companies launching products featuring nature-inspired ingredients. The green trend could also be responsible for consumers looking for alternatives to silicones. However, most hair conditioning products currently contain silicones and will continue to do so to assure effectiveness, reports Euromonitor.

A report from Stephenson Personal Care[1] in 2016 claims Brazil, Chile and South Korea will show the strongest growth in 2016-17; that 52% of US consumers prefer using a dry shampoo; and that leave-in hair masks and conditioners are preferred in France, Germany, Italy, Russia and the UK. According to Mintel, there are strong demands for hair care launches that tap into the seasonality trend, with 30% of Brazilian hair care consumers claiming they would pay more for products to protect their hair from sun damage.

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Featured companies

Symrise is a global supplier of fragrances and flavorings, cosmetic ingredients solutions as well as product solutions for natural nutrition. Its clients include manufacturers... BASF’s Care Creations® is the world’s leading supplier of high-performance ingredients for the personal care industry. The company understands human needs and meets them... Givaudan Active Beauty offers an extensive portfolio of innovative cosmetic active ingredients designed to bring beauty to the world. Inspired by the beauty needs of consumers...
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