Ingredients for stronger hair gain ground

Published: 31-Jul-2017 Featured companies: BASF Personal Care and Nutrition GmbH Ashland Chemyunion Lucas Meyer Cosmetics by Clariant Givaudan Active Beauty TRI-K Industries Stephenson Group Innospec
Ingredients Hair Care

From pollution protection to bond building, ingredients that let you message on hair strengthening are trending

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According to Datamonitor, current global spending on hair care exceeds US$50bn, with products based on natural ingredients leading product development. Similarly, Euromonitor reports that the trend for natural ingredients is strong in hair care, with most companies launching products featuring nature-inspired ingredients. The green trend could also be responsible for consumers looking for alternatives to silicones. However, most hair conditioning products currently contain silicones and will continue to do so to assure effectiveness, reports Euromonitor.

A report from Stephenson Personal Care[1] in 2016 claims Brazil, Chile and South Korea will show the strongest growth in 2016-17; that 52% of US consumers prefer using a dry shampoo; and that leave-in hair masks and conditioners are preferred in France, Germany, Italy, Russia and the UK. According to Mintel, there are strong demands for hair care launches that tap into the seasonality trend, with 30% of Brazilian hair care consumers claiming they would pay more for products to protect their hair from sun damage.

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Featured companies

BASF Personal Care is one of the world’s leading supplier of high-performance ingredients for the personal care industry. The company understands human needs and meets them... Ashland Inc. (NYSE: ASH) is a global additives and specialty ingredients company with a conscious and proactive mindset for environment, social and governance (ESG). The... Every day at Chemyunion, we create and develop sustainable and innovative ingredients aligned with market trends for the personal care, health, and home care sectors. Our... Lucas Meyer Cosmetics develops, manufactures and markets innovative ingredients for the cosmetic and personal care industry
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