Givenchy’s virtual world on gaming site Roblox has been given a festive makeover.
The Givenchy Beauty House has been transformed on the metaverse platform into a ‘Winter Wonderland’, bringing the brand’s 2022 Holiday Collection to life.
The French brand’s virtual make-up station has been turned into a chic chalet where users can pick from five new festive make-up looks for their avatar.
The digital looks have been created with products from the brand’s Holiday Collection, including Le 9.08 Givenchy Multi-Finish Eyeshadow Palette.
Users can also win an exclusive prize by striking a pose with their chosen look on the swimming-pool-turned-ice-skating-rink.
Givenchy's ‘Winter Wonderland’ brings the brand’s 2022 Holiday Collection to life
A frosted 4G treasure hunt will also give gamers the opportunity to win silver padded earmuffs inspired by the packaging of Givenchy’s Prisme Libre and Le Rouge Interdit fragrances.
The brand has added other luxury twists, such as transforming its virtual dance floor into an igloo and covering its L’Interdit fragrance-themed underground station in snow.
A small husky will also welcome players into the ‘Winter Wonderland’.
The LVMH-owned beauty brand originally launched its metaverse store on Roblox in June – the company’s first foray into the gaming website.
The Givenchy Beauty House platform included different virtual areas inspired by the brand's heritage.
The virtual gardens showcased its origins, while the Irresistible dance floor was inspired by one of its fragrances.
Players can enjoy Givenchy's ice rink on Roblox
Beauty brands continue to dabble in the metaverse
Many brands have flocked to the metaverse this year in a bid to create immersive beauty experiences for their customers.
Laura Mercier debuted its first-ever virtual store World of Beauty this month.
The beauty brand is teaching users about its make-up and skin care products by using virtual and augmented reality in the space.
NYX hosted a month-long metaverse-based Pride parade in June, which celebrated the LGBTQIA+ community.
The make-up company’s Web3 initiative included a diverse representation of marginalised communities in the form of digital NFT avatars.
Perfume brand Byredo, meanwhile, launched its 'scent of the metaverse' in June.
Its debut into the digital sphere featured a collection of 26 emotions which could be worn on avatars in digital creators RTFKT’s metaverse.
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