Lush opens standalone fragrance concept shop in London

By Amanda May | Published: 24-Jul-2024
Fragrance Retail

The Perfume Library in Soho is the beauty brand’s latest retail space, offering visitors a chance to see its new fragrance collection before anyone else

You need to be a subscriber to read this article.
Click here to find out more.

Lush has opened a permanent Perfume Library concept shop in London, UK, to ramp up awareness of its own-brand fragrances.

Visitors to the fragrance hub in Soho can exclusively explore the beauty brand’s new 12-piece fragrance collection, which is not available anywhere else. 

The Beak Street store aims to showcase Lush’s long history of in-house perfumery by offering a curated selection of products and in-depth consultations with fragrance experts.  

“Scent is incredibly important to us at Lush as all of our products are scented intentionally to shift and change moods, spark scent memories and to tell stories,” Lee Howes, Lush’s  Fragrance Category Lead, told Cosmetics Business.

“Our current

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Lush Cosmetics
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The most extravagant beauty advent calendars of 2024

Read more
The aesthetics of beauty advent calendars are becoming more intricate each year, but is this causing more harm than good?

Trending Articles

  1. H&M Beauty to open first Swedish flagship stores Both stores will carry the fashion retailer’s full line of make-up, skin care and body care, with MAC Cosmetics and e.l.f. beauty joining the product roster
  2. Revlon sues ex-employees for sabotaging Britney Spears fragrance Four former staffers are accused of stealing trade secrets linked to the licensing deal
  3. Rihanna’s Fenty Hair takes up residency at Selfridges Corner Shop The singer is marking her hair care line’s retail launch at the UK department store with an exclusive pop-up featuring consultations and styling
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Nobody’s Child launches beauty line The Goddess Collection includes perfumes, home fragrances and skin care inspired by Greek mythology

Upcoming event

PCD London, part of London Packaging Week

11-12 September 2024 | London See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

The most extravagant beauty advent calendars of 2024

The aesthetics of beauty advent calendars are becoming more intricate each year, but is this causing more harm than good?
Retail

Planet or pop-up? How beauty brands should reimagine single-use stores

Beauty brands need to be the driving force behind developing sustainable pop-ups and experimental retail activations, writes Louise Whitbread
Retail

Lush unveils Shrek-inspired pop-up to celebrate new collaboration

The ethical beauty brand’s activation in London, UK, celebrates its new limited edition collection based on characters from the hit DreamWorks franchise
Retail

Lush projected to spend £11 million on UK shops in FY23

The ethical brand opened its largest shop in Scotland in Glasgow this month
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Lush to open first-ever eco-friendly hair salon

The UK cosmetic retailer’s HairLab salon in Brighton opens on 2 December, promising a natural and zero-waste hairdressing experience
You need to be a subscriber to read this article.
Click here to find out more.
Retail

2023’s boycott Black Friday movement is the most hardcore yet

Lush and Tropic are among the companies taking an anti-consumerist stance this year
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Is there still money to be made in Christmas window displays?

In today’s digital world, do holiday windows still drive important sales for beauty brands over the festive period, or is the money better spent elsewhere?
Subscribe now