Exploring China's rapidly-growing beauty devices market

Published: 16-Jun-2020

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Beauty Devices market, and the behaviours, preferences and habits of the consumer.

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Build a trustworthy brand
  • Share a ride with cosmetic surgeries
  • Beauty devices and skincare products go hand in hand.

Covered in this report

China’s beauty device market experienced rapid growth during 2017-19 and is heading towards a market value of RMB10 billion. Compared to China’s facial skincare market, the beauty device market is still relatively small.

Supported by females’ enthusiasm in evolving beauty technologies, as well as their great attention to using beauty devices to aid their skincare products, China’s beauty device market is anticipated to enjoy sustained rapid growth in the near future.

Opportunity lies ahead for brands that can retain consumers with engaging device user experiences and positive skin benefits supported by technologies, as well as those brands who can convey a professional and trustworthy brand image to consumers.

Written by Anne Yin, a leading analyst in the beauty and personal care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

For more information on the report, click here.

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