Pure Beauty

Cult Beauty opens Christmas pop-up ‘House of Thrills’ in London

By Amanda Pauley | Published: 21-Nov-2022

The festive shopping experience will celebrate the online retailer’s best-selling beauty brands with exclusive masterclasses and treatments

Cult Beauty is hosting an interactive festive pop-up in London to showcase its most-loved brands. 

The online beauty retailer’s ‘House of Thrills’ shopping experience will take place in Soho from 2-4 December. 

Visitors can shop exclusive gifts from the retailer’s best-selling brands and book appointments for beauty services. 

Make-up brand Charlotte Tilbury will offer ‘Glow on the Go’ makeovers on its station.

US blow-dry specialist Drybar will deliver Christmas party-ready hair styling sessions.

Express 20-minute facials will also be available from Korean brand Glow Recipe and fitness-inspired skin care company FaceGym.

An array of masterclasses will also take place, hosted by special guests.

Colour cosmetics and fragrance brand Byredo’s Creative Image and Make-up Partner Lucia Pica will demo key holiday looks.

Guests will learn the art of facial workout moves that “lift the skin” with a FaceGym master trainer. 

Catriona Jones, Head of Sales and Education at Jo Loves, will deliver an “olfactory experience” during her fragrance discovery session. 

Meanwhile, Emma Boynton, creator of live event series Sex Talks, will lead an open conversation around sex and pleasure. 

Roxie Nafousi, author of Manifest: 7 Steps to Living Your Best Life, will host a manifesting session.

Plus, floral design company Sage will deliver a wreath-making workshop.

The beauty-themed Christmas pop-up boom

Cult Beauty is just one of many beauty players hosting interactive pop-ups for the Christmas period.

Chanel is launching an immersive beauty exhibition in Paris that celebrates its iconic fragrances.

The French fashion house’s Le Grand Numéro de Chanel will reveal the history behind popular scents Les Exclusifs De Chanel and Chanel N°5.

Dior has partnered with London-based luxury department store Harrods for a Christmas ‘takeover’.

The Fabulous World of Dior at Harrods showcases the fashion brand’s couture fragrances, make-up and skin care in a dedicated beauty space. 

Harry Styles' lifestyle brand Pleasing is launching global pop-ups to mark the festive season and the company’s first anniversary.

The month-long shopping experiences will take place in London, New York and Los Angeles.

All will feature in-store exclusives and the opportunity to buy pieces from previous limited edition collections.

SKKN by Kim has opened a temporary store in Los Angeles just in time for Christmas.

Kim Kardashian’s full skin care and minimalist vanity homeware range is available to purchase.

However, social media users have slammed the space, calling it 'dystopic' and 'depressing'.

Beauty and wellness brand Aromatherapy Associates beat many to the punch with its festive pop-up in Soho, London.

The experience, which took place from 3-4 November, celebrated its premium Christmas collection as the peak shopping period began. 

It featured a wreath-making workshop, eco gift wrapping service and chance to win exclusive prizes. 

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