Chanel is launching an immersive beauty exhibition in Paris that celebrates its iconic fragrances.
Le Grand Numéro de Chanel will be a “festive and olfactory whirlwind” that showcases the inspiration behind the French fashion house’s most popular perfumes.
Fragrance connoisseurs can learn about the heritage and craftsmanship behind scents such as Les Exclusifs De Chanel, Les Eaux De Chanel and Chanel N°5.
The sensorial journey will fuse technology and scent, alongside “marvellous magic tricks, unexpected discoveries and highly-anticipated encounters”.
The exhibition takes place at the Grand Palais Éphémère from 15 December 2022 to 9 January 2023.
The fashion house has worked with the venue before, previously using it as a show space for its runway collections.
“It is the singularity of Chanel perfumes that is expressed through a visit rich in experiences, discoveries and emotions,” said the brand.
“From classic to iconic, from bare minimalism to the utmost sophistication.”
Le Grand Numéro de Chanel is open from 15 December 2022 to 9 January 2023
Thomas du Pré de Saint Maur, Head of Global Creative Resources for Fragrance and Beauty, Fine Jewellery and Watches for Chanel, is the brains behind the space.
The project is said to be more than a year in the making.
Would-be visitors can attend for free with registration now open.
Chanel is not the only luxury brand to unveil a new beauty experience in time for the Christmas period.
French fashion house Dior has partnered with luxury London department store Harrods for a new ‘takeover’.
The Fabulous World of Dior at Harrods, which is open now, has two spaces devoted to beauty.
It showcases the brand’s couture fragrances from La Collection Privée Christian Dior, as well as its make-up and skin care lines.
What else is Chanel doing for Christmas?
As part of its Christmas plans, Chanel has unveiled its new beauty collection with a focus on the celestial.
‘Rising star’ make-up artists (MUAs) have also been hired to ‘reinvigorate’ the brand’s make-up category.
Three MUAs have been appointed to the collective to create their own seasonal collections and work together on shared releases.
