Peptides’ popularity as a beauty ingredient will continue to be strong in 2025, according to a Lookfantastic trend prediction report for the year.
The THG-owned beauty retailer claimed the ingredient, which has collagen-boosting properties, will appear in more categories including serums, shampoos and make-up.
Searches for peptides reached more than 150,000 on Google between 21 November and 24 December, and Lookfantastic said it will continue to be on consumers' radars this year.
This appears to be the case, as between 25 December and 11 February Google Trends has seen a 37% increase in global searches for the term ‘peptides’.
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