Harry Styles' Pleasing is launching global pop-ups this month to celebrate its first anniversary and mark the festive season.
The lifestyle brand, founded in 2021 by the 'Watermelon Sugar' singer, has partnered with American Express on the month-long shopping experiences.
The pop-ups will take place in London, New York and Los Angeles from 26 November to 23 December.
Visitors can browse Pleasing’s entire range, including its new make-up collection created in collaboration with designer Marco Ribeiro.
There will be in-store exclusives across apparel and accessories and customers can also customise Pleasing nail polish sets.
Pieces from previous limited edition collections will also be available to purchase.
“Those visiting can expect to discover Pleasing’s charm in real life” said the brand.
“As our whimsical inspirations and joyful intentions come together in a cataclysmic expression of delight to celebrate the holidays and our birthday together.”
American Express Card Members will receive pop-up exclusives, such as early access and a chance to purchase a limited edition Pleasing Picnic Blanket.
Those who purchase a Pleasing Polish set with an American Express Card will also receive a complimentary Pearly Tops Polish.
Styles launched his personal care brand in November last year, focusing mainly on nail polishes and skin care.
The brand has since expanded to include make-up and apparel.
There will be in-store exclusives such as being able to customise Pleasing nail polish sets
Where are the Pleasing pop-ups taking place?
The London store will be situated on 19 Foubert’s Place, open 11am to 7pm on Monday, Tuesday, Wednesday, Friday and Saturday.
It is open 11am to 8pm on Thursdays and 12pm to 6pm on Sundays.
The New York store will be on 120 Wooster Street, while the LA experience is at 1306 Abbot Kinney Boulevard.
Both these pop-ups will be open 12pm to 7pm Monday to Sunday.
Styles is not the first celebrity to announce a new pop-up in time for the Christmas period.
SKKN by Kim Kardashian has just opened a temporary store at Westfield Century City in LA.
It stocks the brand’s full skin care and minimalist vanity homeware range, but some customers have slammed the space as 'dystopic'.