Pure Beauty

Charlotte Tilbury expands retail presence with first-ever travel space

By Becky Bargh | Published: 5-Jul-2019

The beauty brand also opened its first-ever US stand-alone last month

Charlotte Tilbury’s eponymous beauty brand has inked its first-ever travel retail partnership with World Duty Free (WDF).

On offer at the Duty Free counter, at Heathrow’s Terminal 5, will be the brand’s colour cosmetics products and skin care ranges, including its hero Pillow Talk lipstick and Magic Cream.

The shop will also be the first place where customers can purchase the brand’s Beach Sticks,a range of cheek and contour products inspired by her childhood in Ibiza, outside of charlottetilbury.com.

Inside, shoppers can expect to see the brand’s iconic Hollywood-inspired decor with a rose gold and night crimson interior.

“I am so excited to finally launch my award-winning beauty brand with World Duty Free at one of the most iconic airports in the world,” said Tilbury.

“I can’t wait to introduce even more women and men to my easy-to-choose and easy-to-use make-up and skin care.”

Tilbury joins beauty brands including Jo Malone London, Gucci, Elizabeth Arden, Urban Decay and Yves Saint Laurent at the London airport.

Krista Suresh, Global Head of Beauty at Dufry, WDF’s parent company, added: “This agreement with Charlotte Tilbury is a world first, as our store will be the only location in travel retail worldwide where customers can buy the much sought-after Charlotte Tilbury range.

“As the leading travel retailer, we constantly strive to deliver the latest brands to our customers and we’re delighted to be able to offer this iconic brand.”

Last month, the brand also opened its first-ever US stand-alone store at Los Angeles’ Grove shopping mall.

Tilbury flew from London to attend the opening of the 2,400 sqft store and said she felt it was “exactly the right place for our first US store”.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like