Charlotte Tilbury is giving consumers the chance to become the face of its new Unreal Skin Sheer Glow Tint Hydrating Foundation Stick (pictured above).
The make-up brand has opened a one-day UK pop-up at London’s Outernet venue, where visitors can enter into a competition to star in its new marketing campaign for the product.
After being colour matched at the ‘You Are Unreal!’ experience, guests are then invited to strike a pose in the photo booth to promote the foundation stick.
The best pictures will feature in the brand’s new billboard and social media campaign for the viral product.
Inside Charlotte Tilbury's one-day UK pop-up at London’s Outernet venue
Charlotte Tilbury’s Unreal Skin Sheer Glow Tint Hydrating Foundation Stick debuted one week ago and the launch video has received more than 1.6 million views on TikTok.
Available in 20 shades, the stick promises a ‘no-foundation foundation’ finish and to hydrate skin using a formula packed with hyaluronic acid and vitamin E.
Free samples of Unreal Skin Sheer Glow Tint Hydrating Foundation Stick will be given out at the pop-up, as well as the brand’s Magic Cream moisturiser and a mini ring light.
“For the first time ever, I am giving you the chance to become the face of my… campaign – an unreal viral sensation,” said brand founder Tilbury.
“It is all part of my mission to empower everyone, everywhere, to feel like the most beautiful version of themselves.
Visitors can enter into a competition to star in the brand's new marketing campaign
“Helping you gain the inner confidence to achieve your biggest and boldest dreams.”
Charlotte Tilbury’s ‘You Are Unreal!’ pop-up is open today (27 June) from 11:30am to 9pm.
This is not the only activation the Puig-owned brand has launched in London of late.
Charlotte Tilbury also hosted a nine-day ‘Future of Fragrance Experience’ to showcase the brand’s new mood-boosting perfume collection.