Charlotte Tilbury expands portfolio with new foundation range

By Megan Fahy 13-Jan-2022

Supermodel Kate Moss joins as the face of the beauty brands Beautiful Skin Foundation range

Luxury make-up brand Charlotte Tilbury has added to its brand portfolio with the launch of Beautiful Skin foundation.

Available in 30 shades, the foundation (£34) is said to provide a buildable, medium coverage while plumping and smoothing the skin.

Formulated with hyaluronic acid to hydrate the skin on application, the product is also infused with Bix’Activ to decrease the appearance of oiliness.

Meanwhile, rose complex aims to target dullness, dryness, pigmentation and dark circles.

Charlotte Tilbury, the namesake founder of the beauty brand, said: “With 30 shades that blend and stretch effortlessly, it immediately syncs with your skin and perfects the complexion.”

In partnership with digital platform Mime, the brand has also created Foundation Finder Version 4.0 that combines beauty AI and light technology to offer users a personalised match from 1.5 million foundation shades in just 60 seconds.

The finder reads the user's skin and decodes how the foundation will build, blend and oxidise.

The foundation is available now via charlottetilbury.com.

Supermodel and long-time friend of Tilbury, Kate Moss has joined as the face of the beauty brand's latest foundation range, Beautiful Skin Foundation.

As well as appearing in promotional material across each of Tilbury’s social media channels, Moss will also star alongside Bridgerton actress Phoebe Dynevor and fellow supermodel Jourdan Dunn in the make-up lines accompanying ad campaign.

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In September last year, the brand became Leaping Bunny-certified by Cruelty Free International (CFI), joining the likes of L’Oréal’s Garnier, Aesop and Bulldog Skincare, which all carry the logo on their beauty skus.

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