Thrill seekers have often turned to spicy food to get their rush of adrenaline.
In the beauty world, lip plumping products have a similarly exciting appeal, by creating plump and eye-catching lips with a signature tingling sensation when applied.
The segment has seen sustained growth over the years, with the global lip plumper serum market being valued at US$470m in 2023, according to a report by Virtue Market Research.
But this year, an increasing number of brands are launching products that plump lips without using harsh ingredients.
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