Chanel has unveiled its Martin Scorsese-led short film for Bleu De Chanel starring new ambassador Timothée Chalamet.
The Dune actor portrays a man on a quest to find himself, in a role Chanel described as “deeply candid” and “written just for him”.
The 1 minute 30 seconds-long video campaign depicts the 28-year-old in monochrome navigating the ‘bright lights’ of fame to the soundtrack of Herbie Hancock’s electro hit Rockit.
The noise and overstimulation of paparazzi, agents and chat shows – plus the star’s celebrity ‘persona’ – are cut through with flashes of a blue-hued film, in which Chalamet’s character has a quiet, meaningful moment with a woman on a train platform.
Said to represent “hope” and “glimmers of optimism”, these cut-aways eventually become the main narrative and culminate with Chalamet “plunging into the blue” where he comes face-to-face with his true self – a confident and authentic young man.
Commenting on the campaign’s themes, Scorsese, who was nominated for a Best Director Oscar this year for Killers of the Flower Moon, said: “The world has changed.
“There’s another aspect to celebrity in a way. Which is even more extreme than ten or 15 years ago.”
The campaign is Scorsese’s second for Bleu De Chanel, with the first – featuring the late Gaspard Ulliel – released in 2010 upon the fragrance’s launch.
Chanel announced Chalamet as the face of Bleu De Chanel a year ago, praising the French-American actor for his “audacious style and unapologetic charm”.
