In a beauty landscape overrun with ‘flavour of the month’ trends like #strawberrygirl and Barbiecore, it can be hard to keep sight of which ones have staying power.
However, a succession of quick-lived fads with similar DNA (‘clean girl’ and ‘vanilla girl’, anyone?) could form part of a more substantial trend, while others, which may have dropped off the radar in years gone by, are making a slow-burn but significant comeback.
Here are 5 trends the Cosmetics Business team is forecasting will gain momentum well beyond 2023.
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