5 beauty trends that are sticking around in 2024

Published: 18-Dec-2023

From looking and smelling ‘expensive’ to the rise of ‘male-polish’, here is Cosmetics Business’ pick of trends we believe will still be going strong next year

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In a beauty landscape overrun with ‘flavour of the month’ trends like #strawberrygirl and Barbiecore, it can be hard to keep sight of which ones have staying power. 

However, a succession of quick-lived fads with similar DNA (‘clean girl’ and ‘vanilla girl’, anyone?) could form part of a more substantial trend, while others, which may have dropped off the radar in years gone by, are making a slow-burn but significant comeback.

Here are 5 trends the Cosmetics Business team is forecasting will gain momentum well beyond 2023.

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