Caroline Hirons breaks into beauty tech with skin care app launch

By Alessandro Carrara 4-Jul-2022

Caroline Hirons released a beta version of the app to members of her Skincare Freaks Facebook Group on 28 June

The app has been launched as a part of Hiron’s Skin Rocks Limited business

The app has been launched as a part of Hiron’s Skin Rocks Limited business

Caroline Hirons, the British aesthetician and influencer, is set to launch her new skin care app on 13 July.

The free Skin Rocks app will provide curated information and advice on the type of skin users have, and will then match products best suited for the individual.

A soft launch was held on 28 June, when it was offered to the 120,000 members of Hiron’s Skincare Freaks Facebook group for testing.

The beta launch made it to number four on the top free apps in the Apple chart within 12 hours, according to Hirons.

“We have been blown away by the response and cannot wait to share the fully loaded Skin Rocks App with our industry peers at our official launch event on the 13 July,” said Hirons.

The app has been launched as a part of the Skin Rocks Limited business, which creates skin care kits featuring products hand picked by Hirons.

Dubbed the 'queen of skin care', Hirons has over 37 years of experience in retail, including 25 years working as a consultant in the skin care industry.

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She launched a book in 2020 titled Skincare: The ultimate no-nonsense guide, which won the British Book Awards Non-Fiction Lifestyle Book of the Year in 2021.

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