Cosmetics Business Picks: 8 standout beauty launches this month

By Nyima Jobe | Published: 25-Apr-2025
Body Care Colour Cosmetics Fragrance Skin Care Wellness

From a new men’s fragrance trio from Gant to a fresh multitasking moisturiser from Skin Rocks, these are the launches not to be missed

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April has brought a wave of fresh launches across beauty categories, from skin care and fragrance to body care essentials. 

New brand Moods has debuted a range of mood-boosting aromatherapy rollerballs, while Revolution Beauty has entered the tubing mascara market with its new Wrap Lash mascara. 

Meanwhile, Silk’n has elevated at-home skin care with its LED EMS Face Mask, while Menswear brand GANT has introduced a trio of men’s fragrances. 

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