Beauty brands and entrepreneurs have been doubling down on education for consumers this year with an array of informative book launches.
These coffee table-style guides have been generated to make buying beauty products, or launching your own beauty brand, much easier – focusing on busting common skin care myths, decoding confusing formulation language and sharing invaluable business advice.
These educational titles have been created by some of the best in the business, from skin care giant The Ordinary and beauty authority Caroline Hirons, to make-up mogul Bobbi Brown and brow queen Anastasia Soare, to name a few.
Six of 2025’s biggest beauty book launches...
Ingredients by skin care brand The Ordinary
Ingredients book by The Ordinary
The Ordinary made its publishing debut this year – and to much praise – with a coffee table-style book that claims to help consumers better understand formulations so they can make smarter skin care choices.
Ingredients is a book that aims to educate on popular ingredients that have “found fame in the skin care industry” while also debunking formulation myths, so consumers really understand what goes into the beauty products they use.
The goal is to encourage “further exploration, discovery and learning”, Nicola Kilner, co-founder of The Ordinary’s parent company Deciem, told Cosmetics Business at the book’s UK press launch earlier this year.
Ingredients is published by Penguin and costs £25
Still Bobbi by Bobbi Brown, founder of Jones Road Beauty
Still Bobbi book by Bobbi Brown
Bobbi Brown launched her highly-anticipated tell-all memoir Still Bobbi this year, providing a deeply personal insight into the make-up mogul’s extensive career and an inspiring account of what it takes to make it in the beauty industry.
The paperback book charts the MUA’s “ground-breaking” journey, launching not one but two successful cosmetic brands within a 29-year time span – first Bobbi Brown Cosmetics and then Jones Road Beauty.
Highlights within the memoir include Brown candidly retelling how she grew and then sold her namesake brand Bobbi Brown Cosmetics to Estée Lauder Companies, to eventually walking away from the business and starting over with new venture Jones Road Beauty.
It shares the highs and lows of being a beauty entrepreneur.
Still Bobbi is published by Bloomsbury Trade and costs £15.40
Teen Skincare: The Ultimate No Nonsense Guide by Skin Rocks founder Caroline Hirons
Teen Skincare: The Ultimate No Nonsense Guide book by Caroline Hirons
Skin Rocks founder and all-round beauty authority Caroline Hirons’ latest book Teen Skincare aims to “cut through the noise” to deliver a “straight-talking, no-nonsense” skin care guide for teenagers – and their parents.
The hardback book is billed as a guide that delivers
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