Lancôme has created its first-ever advisory board focused solely on longevity to help democratise cutting-edge longevity science advancements in beauty.
The L’Oréal-owned brand’s new Longevity MD Advisors Board comprises four certified doctors – from several distinctive medical fields focused on prevention-led care – to help transform complex longevity science into a high-performance daily ritual for consumers.
The aim is to encompass both a medical and societal approach to longevity thinking, helping Lancôme enter “a new realm of longevity recommendation and education”.
Lancôme’s Longevity MD Advisors Board includes four experts – Dr David Luu, Dr Tiffany Moon, Dr Gabrielle Lyon and Dr Amy Killen – with each advisor bringing a “critical pillar” to the discussion.
Vania Lacascade, Lancôme’s Global Brand President, told Cosmetics Business: “The inspiration was simple yet radical – medicine is undergoing its most significant revolution by shifting from reactive to proactive.
“For Lancôme, exploring this new scientific territory requires more than just product innovation; it requires robust clinical evaluation and expert guidance.
“The mission of this new Longevity MD Advisors Board goes beyond simple endorsement.
“It is a true alliance to bring the actual advancements of longevity medicine to the health and vitality of the skin.
“Through this board, we aim to democratise cutting-edge science and empower every woman to take control of her skin-ageing journey and master [her] own vitality.”
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Lancôme’s Longevity MD Advisors Board was unveiled at the American Academy of Dermatology (AAD) Annual Meeting in Denver, Colorado, US, this week.
“Because if longevity is science, then it must be discussed, challenged, and validated by the scientific and
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