Bella Hadid has joined Charlotte Tilbury as a new brand ambassador and creative partner.
The supermodel will collaborate with the British beauty brand on new product innovations and front a series of campaigns as part of its tenth anniversary.
Hadid joins Kate Moss, Twiggy, Lily James, Michaela Jae Rodriguez, Jourdan Dunn and Han So Hee as ambassadors of the Puig-owned make-up brand.
“I have admired Charlotte for years, she is a true creative force and we both share a passion for empowering confidence and creating a meaningful beauty community,” said Hadid.
This is the second time the fashion model has served as face of a beauty brand, after being appointed as Dior Beauty’s ambassador in 2016.
Hadid also co-founded wellness ingestible brand Kin Euphorics in 2017.
“Bella Hadid is a generation-defining talent at the fore-front of the cultural zeitgeist, and I am so excited to reveal our creative partnership,” said Charlotte Tilbury, founder, chairman and Chief Creative Officer of Charlotte Tilbury Beauty.
“Bella is a modern day beauty icon - and a digitally native, digitally creative innovator - and together we will dream, create, inspire, celebrate life and excite the world.”
Prior to news of Hadid’s appointment, Charlotte Tilbury made a series of Instagram posts hinting that a new model would be joining the brand.
“Can you guess the sensational secret we’ve been keeping?” the brand wrote on Instagram.
“Someone new is joining Charlotte's magical universe on 01.03.23.”
Commenters, however, quickly uncovered that it was Hadid who was poised to join Charlotte Tilbury.
