87% of shoppers would like to see more beauty brands develop a waterless product

By Becky Bargh 30-Mar-2021

Survey by Cosmetics Business, in partnership with Your Beauty Club, reveals consumers demands from the waterless category

87% of shoppers would like to see more beauty brands develop a waterless product

Almost 90% of shoppers want to see more beauty brands develop a waterless product, according to new findings by Cosmetics Business.

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Out of the 42.7% who said they had not bought...

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