Pandemic opens beauty shoppers up to subscription boxes

By Becky Bargh | Published: 27-Apr-2021
Marketing

A new survey by Cosmetics Business, in partnership with Your Beauty Club, uncovers insights into consumers’ subscription box buying habits

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Subscription boxes have come a long way since their inception was popularised by Birchbox in 2010 – but it has not been with out its difficulties.

Since Birchbox pioneered the movement, beauty brands, magazines and fashion

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