Safeguard your SPF brand: UK shoppers’ sunscreen buying habits

By Becky Bargh | Published: 6-Jul-2021
Marketing Sun Care

Exclusive survey by Cosmetics Business in partnership with Your Beauty Club, reveals consumers' demands from their sun care brands

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Whether holidays abroad have been dashed, on hold or, for those lucky jetsetters – not, summer is setting in, and SPF is back in focus with beauty shoppers.

But sunscreens’ reputation over the years has evolved. The once

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