Celebrity partnerships are still winning over consumers, but influence is minimal

By Becky Bargh | Published: 19-Jul-2021
Marketing

Cosmetics Business survey finds that A-listers should still be part of beauty’s marketing strategy, but most do not believe in authenticity

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Celebrity endorsements have been at the forefront of beauty’s marketing strategy for decades.

Isabella Rossellini joined Lancôme's business in 1893, while Audrey Hepburn

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