Is ‘clean’ the future of beauty? 90% of shoppers think so

By Becky Bargh | Published: 5-Oct-2021
Fragrance Skin Care Marketing

Cosmetics Business finds out how customers are defining the movement and which beauty categories they most want to see go ‘clean’

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The ‘clean’ beauty movement has split allegiances among members of the industry.

While some have shunned its lack of definition and called out its use of language, other major players have

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