Shoppers more likely to buy beauty from brands supporting women’s rights this Mother’s Day

By Becky Bargh | Published: 23-Feb-2021
Fragrance Skin Care Marketing

Female-supporting causes will sway shoppers decision on their beauty gifts, a Cosmetics Business survey finds

You need to be a subscriber to read this article.
Click here to find out more.

The vast majority of shoppers are more likely to buy a gift for Mother’s Day, 14 March, from a brand that supports causes for women.

A new survey by Cosmetics Business, in partnership with Your Beauty Club, found almost

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Estée Lauder Companies
  • L'Occitane
  • Avon Products
  • FanFinders
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Year in review: 2024’s top beauty stories and highlights

Read more
A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom

Trending Articles

  1. Expect matcha, rice milk and sesame in fragrance launches in 2025 A report curated by The Fragrance Shop and CPL Aromas also said to expect the rise of technology and personalisation in fragrance in the new year
  2. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Here are the beauty trends sticking around in 2025 From exosomes to cherry mania, Cosmetics Business editors pick our top five trends poised to be bigger and better than ever next year
  4. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Year in review: 2024’s top beauty stories and highlights

A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom
Skin Care

Elemis appoints Antonio Statelli President North America

Statelli, a beauty industry veteran, will strengthen the British skin care and spa brand’s impact in the region
Skin Care

Neiman Marcus honours Estée Lauder Companies’ Leonard Lauder

ELC’s Chairman Emeritus has received the retailer’s award for Distinguished Service in the Field of Fashion for his impact on the luxury industry
Skin Care

The Ordinary co-founder Nicola Kilner to cede Deciem CEO role

Kilner will step down as CEO at the end of the year, but will remain as co-founder and continue to be involved
Skin Care

Estée Lauder Companies names Stéphane de La Faverie President and CEO

The company veteran has been chosen to take the reins at the US beauty giant, effective 1 January 2025, succeeding long-term ELC President and CEO Fabrizio Freda
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Taylor Swift: How beauty can harness the final dates of The Eras Tour

US beauty brands can learn from Taylor Swift's phenomenon in the UK. Louise Whitbread explores the Swiftie power
Finance

Estée Lauder Companies and TikTok announce winners of The Catalysts Program

Emerging beauty brands Etia London, Loverboy Beauty and Ruka have been awarded US$250,000 and mentorship opportunities to grow their businesses
Subscribe now