A month ago Rivals, the Disney+ adaptation of Dame Jilly Cooper’s eighties ‘bonkbuster’, thrust its way into the public’s consciousness.
The streaming service’s eight-part series depicts the cutthroat world of independent television and stars actor David Tennant as ruthless media mogul Lord Tony Baddingham.
Alex Hassell, meanwhile, brings to life his nemesis Rupert Campbell-Black – a Tory politician, former showjumper and notorious ladies’ man.
Disney+’s foray into ‘the Cooperverse’ has a 94% fresh score on Rotten Tomatoes and is the streaming platform’s top UK launch of 2024.
According to influencer marketing firm Traackr, total mentions of Jilly Cooper were up 380% this year compared with 2023, while total video views of the author shot up a whopping 5,087% year on year.
Set in 1986 in the fictional English county of Rutshire, Rivals fully embraces the aesthetic of its source material’s era.
From shoulderpads to buck’s fizz via a Wham! and Robert Palmer-laced soundtrack, no 1980s stone is left unturned.
And this extends to beauty.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.