The 2023 FIFA Women’s World Cup in New Zealand is hotting up, with the England Lionesses having beaten The Matildas to make it to the final.
And eagle eyed football fans might have spotted some familiar logos during the month-long event, as Unilever’s brands, including Dove, Lux and Lifebuoy, have been the competition’s sponsors.
The deal has seen Unilever provide funding, human resources and support for development programmes to tap into interest surrounding the women’s game.
Indeed, the beautiful game is but one area of women’s sport attracting interest from the cosmetics and personal care industry.
When it comes to soccer, Procter & Gamble’s Gillette Venus boasts a partnership with England Lioness Lotte Wubben-Moy, which began last summer with its #MoveYourSkin campaign: a photography series aiming to showcase ‘real’ skin.