Max Factor has announced the late iconic Hollywood superstar Marilyn Monroe as Global Glamour Ambassador.
2015 marks 80 years since Mr. Max Factor Junior opened the doors of his Hollywood make-up studio, transforming the looks of Hollywood’s elite. The brunette Norma Jeane entered his Blonde Room in the late 1940s, emerging complete with platinum blonde hair; a beauty look fit for Marilyn Monroe. This exciting partnership is set to inspire women around the globe to undergo their own personal glamour transformation at a time of year when they’re more open than ever to new possibilities.
Max Factor’s #GlamJan campaign is a rallying call encouraging women from around the world to glam up with make-up and undergo a personal glamour transformation they never imagined possible, inspired by the Norma to Marilyn story. The social media campaign is being led by make-up-artistry icon Pat McGrath, and famous faces including renowned fashion model Candice Swanepoel. Max Factor is inviting women to post their most glamorous transformation selfie using #GlamJan and a message about how good it feels to glam up.
Esi Eggleston Bracey, Vice President of Max Factor Cosmetics at P&G, says: “With Marilyn as our new ambassador we’re preparing for an extremely exciting 2015 – a year where we will be focusing our attention on reigniting the love and playfulness of glamour with consumers through a series of social and brand campaigns that will propel Max Factor to the front of women’s minds as the brand synonymous with glamour.”
The original blonde bombshell is set to feature as both Norma Jeane and Marilyn Monroe in new TV, print and online campaigns, as well as PR and social, rolling out globally from 6th January 2015.