Marc Jacobs Beauty official relaunch date confirmed

By Amanda May | Published: 21-Apr-2026
Colour Cosmetics Retail

The relaunch of the US fashion brand’s discontinued cosmetics line Marc Jacobs Beauty, brought back thanks to an updated licensing deal with Coty, will be available to buy sooner than you think

The highly-anticipated relaunch of Marc Jacobs Beauty is coming sooner than you think, with the official 2026 release date now revealed.

Marc Jacobs Beauty’s Instagram account, which has 3.6 million followers and no posts, has just updated its bio to tease the news.

The company’s bio now reads: “Coming June 2026”’.

Although partner Coty had previously issued an update stating Marc Jacobs Beauty would be returning in the 2026 calendar year, it had not confirmed the month.

The comeback of Marc Jacobs’ beauty line was first teased in 2023, when Coty extended its licence deal with the US fashion brand – which already covered fragrance – to include cosmetics.

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Marc Jacobs Beauty first launched in 2013 but was discontinued in 2021 by Kendo, the brand incubator owned by LVMH, causing an outcry among the collection’s fans.

Gossip had been swirling this year already that the relaunched cosmetics collection with Coty could be coming sooner than expected after it was rumoured that models at Marc Jacobs’ AW26 fashion were wearing Marc Jacobs Beauty.

This was according to a video shared by beauty industry Instagram account Trend Mood (@trendmood1).

However, this was not confirmed by Coty or Marc Jacobs (the brand or designer). 

Industry reactions to Marc Jacobs Beauty’s official launch date

The news of an official Marc Jacobs Beauty relaunch date has taken social media by storm, with many excited for the release. 

On Trend Mood’s Instagram post on 20 April about Marc Jacobs Beauty’s bio update, user and MUA Manny Gutierrez commented: “Patiently waiting for the bronzer. OMG Tantastic, where are you?”

Beauty influencer Jaclyn Torrey (@jaclynhill), who has 8.4 million followers, also commented on Trend Mood’s post, stating: “The lipgloss”. 

Aesthetician Ashley Alana (@ashleyyalana) remarked on the post: “Never used an eyeliner so good ever or since.” 

Lead image caption: A photo of the discontinued Marc Jacobs Beauty mascara.

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