Coty has partnered with artificial intelligence (AI) platform Brandlight to strengthen the presence of its beauty brands across AI assistants and generative AI search platforms.
“At Coty, we have seen first-hand how AI-powered search and discovery are actively reshaping the consumer journey,” Markus Strobel, Executive Chairman and Interim CEO at Coty, told Cosmetics Business.
Rather than typing keywords into a search engine, consumers are turning to AI assistants for curated recommendations, from gifting ideas to identifying the best products for a specific need.”
“For beauty, this means discovery is becoming more conversational, contextual, and recommendation-led.
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