Charlotte Tilbury has signed Grammy Award-winning singer Christina Aguilera as the face of its 2026 Christmas campaign.
The Puig-owned make-up brand has chosen the 45-year-old millennial icon to front its 2026 holiday campaign because she is a “powerhouse talent” with “fearless self-expression”.
Charlotte Tilbury’s 2026 Christmas advert pays homage to the showgirl glamour of Aguilera’s 2001 hit song Lady Marmalade, which was created in collaboration with artists Lil' Kim, Mýa and P!nk for the Moulin Rouge film soundtrack.
It claims to transport the song into “Charlotte Tilbury’s Hollywood Holiday Wonderland – a dazzling, burlesque-inspired beauty spectacular”, read a company statement.
Aguilera is a global superstar who has sold more than 75 million records worldwide and won five Grammy Awards.
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She is best known for hit singles ‘Dirrty’, ‘Genie in a Bottle’, ‘Fighter’ and ‘Beautiful’.
“Darlings, I am beyond excited to reveal the one and only Christina Aguilera as the star of my new holiday campaign,” said eponymous brand founder Tilbury.
“Christina is the icon, the voice, the showgirl – a record-breaking superstar and one of the most fearless, transformative beauty icons of our time.
“Christina has always understood the power of beauty, music and performance to transform how you feel.
“She has reinvented herself through many unforgettable eras, always pushing boundaries, owning her individuality and inspiring millions around the world to express themselves with confidence.
“And 25 years after her iconic Lady Marmalade moment in Moulin Rouge, it feels so magical to celebrate her enduring influence and bring that unforgettable show girl glamour into my Hollywood Holiday Wonderland.”
Christina Aguilera in Charlotte Tilbury's 2026 holiday campaign
Charlotte Tilbury is known for tapping famous faces for its Christmas campaigns.
Best-selling artist Celine Dion fronted Charlotte Tilbury’s 2025 holiday campaign, while singer Kylie Minogue, actor Richard E Grant and model Kate Moss starred in the 2024 offering.
In the new 2026 holiday campaign, Aguilera wears Charlotte Tilbury’s new Hollywood Flawless Light Tricks Eye Palette, which comprises six matte Sculpt shades and six Pop shades.
Airbrush Flawless Foundation and Airbrush Flawless Concealer were used to create the singer’s flawless base, while Beauty Light Wands in Pillow Talk and Spotlight were used to highlight her face.
Aguilera is joined in the 2026 holiday campaign by an array of existing brand ambassadors too, including supermodel Jasmine Tookes and Tilbury’s niece Bella Tilbury.
“I was so excited when I got the call from Charlotte asking me to star in her holiday campaign – they are always such an amazing celebration of glamour, joy and beauty,” said Aguilera.
“I have used Charlotte’s products for years, so getting to work together on this campaign was so much fun and so special.
“When she shared her vision for the campaign, it immediately spoke to me.
“It is this theatrical world of Old Hollywood glamour, burlesque and showgirl energy, which connects to so many different moments throughout my career.
“Performance and transformation have always been such a big part of who I am as an artist, so it felt very natural.
“Revisiting Lady Marmalade 25 years later made this collaboration even more special.”
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