Lush is bringing an unlikely fairytale to life with a Shrek-themed pop-up in London, UK.
Situated at the ethical beauty brand’s studio in Carnaby Street, the fairground-inspired experience offers visitors the chance to win exclusive prizes from its upcoming Shrek collection.
Open until 3 May, shoppers can play interactive games at the pop-up based on the hit DreamWorks franchise, including Hook a Donkey and HoopLa games.
There are also Shrek-themed photo opportunities, including an enchanted magic mirror.
The limited edition Lush x Shrek collection is available to shop too, featuring bath and body care products inspired by characters from the films.
Products include a Get Out Of My Swamp shower slime, Shrek Swamp bath bomb, Fiona shower gel, and Gingy and Donkey bubble bars.
Lush’s green-hued Mask of Magnaminty face and body mask has also been given a limited edition Shrek-inspired label as part of the collection.
Lush’s latest team-up follows a string of playful brand collaborations from across the world of film, TV and video games, which have proved a huge success for the brand.
Last year, Lush partnered with Nintendo gaming icon Super Mario for a limited edition bath collection, as well as opening a Barbie-themed pop-up in collaboration with toy owner Mattel.
Lush has also released collaborations with Netflix hit Stranger Things and Japanese pirate manga One Piece.
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