Regardless of age, sex or geographical location, periocular dark circles are one of the main inconveniences for personal care consumers worldwide.
The gaze instantly provides a positive or negative perception of an individual.
Independent of culture or socio-professional category, periorbital dark circles tend to make a person appear older, more tired and sadder than they really are.
This explains why a good proportion of the US$15,000 spent on cosmetics and make-up by American women in their lifetime is on eye contour products.
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