Croda Beauty is excited to launch a new botanical ingredient from acai berries that is very much on trend with Gen Z and their prejuvenation goals: Phytessence™ Wassai!
As consumers in their 20s and 30s prioritise preserving the youthfulness of their skin, they are thriving for versatile yet natural ingredients that align with their quest for global fulfilment. Packed with polyphenols and COSMOS approved, Phytessence™ Wassai has been shown to boost cellular protection mechanisms and protect the elastin fibres responsible in skin elasticity, two actions which help to prevent the appearance of the first signs of ageing. Discover how here.
Because the acai berry is a superfruit, our ingredient is a great opportunity to delve into the in and out beauty concept. This holistic approach to skincare emphasises on the synergy between internal health and external beauty and aligns with the idea that what we consume directly impacts our skin's well-being and appearance. Gen Z can now happily combine performant acai-based beauty routines with the famous acai bowls to enrich their flawless lifestyle habits.
To guarantee the transparency, sustainability and quality of this 100% natural and unpreserved ingredient, Croda Beauty has set up a committed partnership with an acai producer in French Guiana who is involved in responsible production and harvest methods that respects the ecosystems of the rainforest and traditional local practices. The berries are then dehydrated using Croda Beauty's unique Zeodration process, allowing to preserve all the berries' properties and to reduce by a factor of 50 the carbon footprint of transporting the raw material to the production sites in France. A short movie let you better understand the steps Croda Beauty took with their long-term partner to achieve a responsible supply chain.
To find out more about Phytessence™ Wassai and order your sample, visit the Croda Beauty website.
