Huda Beauty has reclaimed full ownership as an independent brand after founder Huda Kattan acquired all outstanding shares of the company.
It follows the conclusion of an eight-year partnership with US private equity company TSG Consumer Partners, which purchased a minority stake in Huda Beauty in 2017.
Kattan has now bought back the remaining equity of her skin care and cosmetics brand from TSG Consumer Partners, making it a fully independent company.
“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Kattan.
“It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself.”
The beauty entrepreneur added the milestone “marks a powerful new chapter for the brand, reinforcing its dedication to innovation, authenticity and a deeply engaged community”.
The news follows Kattan selling her ownership in fragrance brand Kayali to her sister Mona Kattan in February 2025.
Kayali has been operating as an independent company since that time, with Mona currently serving as CEO.
The separation of the businesses came after years of developing the Dubai-based business as a “globally renowned Middle Eastern brand”.
It has become noteworthy for its gourmand fragrances and scent layering.
Huda Beauty has been steadily growing its influence and was recently crowned as the most popular beauty brand for the first quarter of 2025.
This was according to a report by comparison site Cosmetify, which highlighted the brand’s substantial social footprint – boasting 67.6 million followers and an engagement rate of more than 1,095%.
Huda Beauty originally launched in 2013 selling false eyelashes.
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