How Sol de Janeiro made the world fall in love with Bum Bum Cream

By Alessandro Carrara | Published: 20-Nov-2023

With soaring triple digit growth for owner L'Occitane, Sol de Janeiro's Brazilian-inspired branding is conquering the body care market. But what is the secret behind its success?

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Sol de Janeiro has been working tirelessly for the past eight years to bring the spirit of Brazilian beauty to shoppers across the globe. 

The result is a business that is now dominating the body care beauty space, with the brand recently reporting sales of €270m in its half-year 2024 results.

This is a staggering 188.8% increase in just 12 months and more than its total annual sales in 2023.

L'Occitane, which acquired the business in 2021, is equally benefiting from the Brazilian skin care darling’s success - as it helps to offset its parent companies' more mixed performing brands such as Elemis in the UK.

With Sol de Janeiro on a seemingly unstoppable path at the moment, how did the brand capture the attention of beauty consumers?

Co-founder Heela Yang, who started the business with Marc Capra in 2015, explains to Cosmetics Business that the answer is actually

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