La Roche-Posay has released its first long-form documentary exploring the emotional and physical impact of scars.
The 25-minute film, titled Scars of Life, seeks to open a conversation around the scars caused by acne, cancer, and other skin conditions.
The L'Oréal-owned skin care brand wanted to go beyond traditional campaigns and create a platform that gives voice to these “lived experiences”, Alexandra Reni-Catherine, La Roche-Posay Global General Manager, told Cosmetics Business.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.