Cosmetics Business picks: 7 new beauty launches to know

By Lollie Hancock | Published: 12-Dec-2025

Fresh fragrances from Ouai and Sol de Janeiro, K-beauty skin care from Dr Althea and an oral care collab between Rick Owens and Selahatin make up this week’s biggest new beauty launches

You need to be a subscriber to read this article.
Click here to find out more.

While the industry seems to be slowing down for the end of the year, product launches are still on the up as brands release new formulations and innovations to the market as final drops ahead of gifting season.

Hair and body mists are continuing to prove popular if new launches from Sol de Janeiro and Ouai are anything to go by.

Actress Naomi Watts is continuing to support menopausal women through Stripes Beauty’s latest launch, a body cream targeting maturing skin.

Colour cosmetics brand Saie is set to release a product five years in the making as it enters the setting spray subcategory.

Plus, Rick Owens and oral care brand Selahatin have released a range together, born from Owens’ genuine use of the brand’s range.

Read on to discover the biggest beauty launches from the last week.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Relevant companies

You may also like