Harry Styles’ Pleasing has broken into sun care to further expand its beauty offering.
The singer’s gender-neutral beauty and fashion brand has launched two SPF products and a range of complementary headwear accessories to keep consumers safe in the sun.
The sunscreen collection will sit alongside Pleasing’s existing cosmetics, skin care, fragrance, nail polish and apparel lines.
Solar Dew Mineral Serum SPF 50+ is an 100% zinc oxide-based sunscreen for the face and contains niacinamide to help reduce the appearance of redness and dark spots.
The dermatologically-tested and non-comedogenic product also comprises buriti oil for its moisturising properties and fatty acid-rich ceramides.
The serum applies sheer and is gluten-, silicone- and cruelty-free.
Pleasing's Solar Dew Mineral Serum SPF 50+ and Big Lip HA Moisture Balm SPF 30+
Big Lip HA Moisture Balm SPF 30+ is formulated with zinc oxide, jojoba esters, coconut extract and watermelon seed oil.
The brand claims it protects lips from 97% UV radiation and is clinically proven to reduce pollution-induced free radicals by 85%.
Pleasing has also designed a range of complementary beach-focused headwear to mark the SPF launch.
Produced by accessory designer Ruslan Baginskiy, it comprises paper straw-woven Bucket Hats in Sunny Yellow and Coral Pink, and Dream Boat hats in Classic Black and Neutral Mint.
‘Swirl’ scrunchies and beach towels in new size ‘Extra Huge’ are also part of the range.
Pleasing is also accelerating its pop-up strategy this year after reporting solid sales at previous global activations.
Styles launched Pleasing in November 2021 with a range of nail polishes, skin care and branded apparel.
The company expanded into make-up in 2022 and then unveiled a range of sex-inspired fragrances in 2023.