Supergoop! has named former Amazon Beauty executive Melis del Rey (pictured) its new CEO and Board Director, effective 8 December.
Del Rey brings more than two decades of experience in beauty and consumer products to the sunscreen company, with expertise in brand-building, beauty technology innovation and scaling businesses with strong retail partnerships.
Gregory Polcer, who has been serving as Supergoop!’s Interim CEO since May, will work with del Rey to ensure a “smooth leadership transition”.
He will continue to serve on Supergoop!’s Board of Directors.
“Melis is a dynamic and visionary leader with a proven track record of building global brands, strengthening retail partnerships and delivering exceptional consumer experiences,” said Edgar Huber, Chair of the Board at Supergoop!.
“Her innovative approach to brand-building and deep expertise across beauty, e-commerce and omnichannel strategy make her uniquely suited to lead Supergoop! into its next era of growth.”
Supergoop! products
Del Rey most recently served as Health and Beauty General Manager at Amazon US stores.
She is cited as having scaled the ecommerce giant’s US health and beauty business, transforming it from a replenishment-driven channel into a leading beauty destination.
She has held several leadership positions at Procter & Gamble too, including Brand Manager UK & Ireland P&G Salon Professional; Business Leader UK & IRE for Head & Shoulders and Herbal Essences; and Head of Pampers Northern Europe.
“Supergoop! is one of those rare brands that defines a category rather than simply participating in it,” commented del Rey.
“The brand's commitment to innovation, education and joyful sun protection has already transformed how people think about SPF.
“I am thrilled to help accelerate that momentum – expanding our impact, deepening consumer connection and bringing Supergoop!’s mission into more routines around the world.”
Earlier this year, Supergoop! founder Holly Thaggard stepped away from the day-to-day governance of the sunscreen brand.