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For the first time, the former Pure Beauty Awards UK and Pure Beauty Global Awards have been combined into a single flagship event, creating one unified platform designed to recognise excellence across the international beauty industry.
A unified global benchmark
The refreshed Pure Beauty Awards aims to reflect the increasingly global nature of the beauty market, where product launches, innovation and brand growth often span multiple territories simultaneously.
The 2026 awards will recognise the best beauty products and brands across 21 categories, spanning skin care, haircare, fragrance, body care, wellness, professional beauty, tools and devices, as well as marketing and collaboration initiatives.
Expanded eligibility criteria
One of the most significant changes to the programme is the removal of both time-based and geographic entry restrictions. Brands can now submit products launched at any time, provided they are commercially available in any market worldwide.
The move is intended to open the awards to both established hero products and emerging innovations, offering a broader view of what excellence in beauty looks like across global markets. Submit yours here.
New judging structure
The judging process has also been refreshed to create a dual recognition system. Entries will first be reviewed by the Pure Beauty editorial team, who will shortlist finalists in each category. Final winners will then be determined through a combination of industry expertise, with an external juding panel, as well as consumer choice, via our readers votes.
Celebrating 25 years of beauty innovation
Founded in 2001, the Pure Beauty Awards has become one of the longest-running awards programmes in the beauty industry. Over the past quarter of a century, the awards have recognised brands and products that have gone on to achieve significant commercial and industry success.
Previous winners have included brands such as Tom Ford Beauty, Gisou, Maison Francis Kurkdjian and Rare Beauty, among many others.
The 2026 winners will be revealed at the Pure Beauty Awards ceremony in London on the 15 October, continuing the event’s tradition of celebrating innovation, creativity and product excellence across the beauty sector.
Entries now open
Entries for the Pure Beauty Awards 2026 are now open, with organisers inviting brands from across the global beauty industry to submit products for consideration.
Entry fees:
- Standard entry: £145 + VAT
- Premium entry: £195 + VAT
The Premium entry offers additional benefits, including prepayment for finalist and winner logos, a longer editorially curated product description in the shortlist issue of Pure Beauty magazine and priority mailing list inclusion.
Sponsors & Partners
The Pure Beauty Awards is thrilled to welcome our sponsors and partners JustMyLook, Lemonpath, Nuon, PackLion, Revieve, Sprint Logistics and Staci.
To join the sponsors listed above and explore our bespoke sponsorship packages, get in touch with Martina at martina@hpcimedia.com.