Pure Beauty

Former Body Shop CEO Charles Denton leads bid to rescue Bodycare

By Alessandro Carrara | Published: 21-Oct-2025

Denton, a former CEO of Molton Brown and The Body Shop, is seeking a bid to save the embattled beauty retailer and reopen 75 stores

The Body Shop’s former CEO Charles Denton, who led the business’ recovery following its bankruptcy filing, is eyeing a rescue deal for embattled health and beauty retailer Bodycare

Bodycare plunged into administration in September, bringing in Interpath Advisory to handle the process, which saw all 147 stores close and the loss of an estimated 1,400 jobs.

Denton, who was also previously CEO of British luxury fragrance and body care brand Molton Brown, is seeking a bid to save the retailer, with the intent to reopen 75 stores and bring back an estimated 700 staff, he told The Times.

Denton was at the helm during one of The Body Shop’s most challenging years, helping to both “stabilise and renew” the business. 

He was cited as supporting the British brand to regain its footing and reconnect with its global customer base during this time. 

Founded in Lancashire in the 1970s, Bodycare sells make-up, skin care, hair care, fragrance and toiletries at what it claims are bargain prices, including major brands such as L’Oréal, Lynx and Clarins.

Owner Baaj Capital bought Bodycare from its founders in 2022 after it struggled through the Covid-19 pandemic.

Alongside the store closures, Bodycare’s website, bodycareonline.co.uk, is also no longer taking orders.

A message on the site reads: “Sorry, the shop you are looking [sic] is closed right now, please try again later.”

Bodycare is not the only beauty business facing financial challenges in 2025, with tween accessories and beauty retailer Claire’s collapsing into administration in the UK and Ireland. 

The company filed a Notice of Intention to Appoint Administrator on 14 August, allowing it to continue trading while it explores its options.

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