Why Lottie London collapsed into administration and what’s next

By Alessandro Carrara | Published: 28-Feb-2025

The make-up business and its owner Brand Agency, both founded by Charlotte Knight, filed for insolvency in January with FRP Advisory being appointed to handle the case

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Lottie London and its partner company Brand Agency collapsed into administration in January, with the future of the Charlotte Knight-founded make-up brand remaining unclear.

The company filed for insolvency on 9 January, with Geoffrey Paul Rowley and Anthony John Wright from FRP Advisory being appointed as administrators on 15 January.

Lottie London’s website has also been closed, with a statement on the site reading: “Sorry, this store is currently unavailable.”

However, Brand Agency’s other brand websites including Hair Proud and Ciaté London have also been shuttered.

What exactly has happened to Lottie London, which is best known for its Stamp Liners and several TV series-inspired collaborations, and can it make a comeback?

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