Claire’s has launched its own line of fragrance and body care products designed to empower the Gen Zalpha consumer.
The UK accessories retailer said new line C by Claire’s is building on the success of its existing body care range, helping to strengthen its position in the competitive beauty market.
It features foaming moisturisers, bath and body scrubs, fragrances, and hair and body mists.
With scents such as cherry, watermelon and salted caramel, C by Claire’s is leaning into the rising gourmand fragrance trend.
The focus of the range is Claire’s signature fragrance, Be The Most, which combines pistachio, vanilla musk, silky sandalwood and Italian citrus.
It is described as reflecting the brand’s ethos of self-expression and individuality.
“We know beauty is a space that our Gen Zalpha consumers are passionate about, and we are thrilled to give them another avenue to express themselves through this new collection,” said Meghan Hurley, VP of Marketing at Claire’s.
The C by Claire's beauty line is priced between £12.00 to £25.00 and is available in Claires stores and online.
To celebrate the launch, Claire’s has unveiled a CGI-driven Christmas campaign spanning retail, digital and social platforms.
This also includes C by Claire’s gift sets and a 7 Days of Claire’s advent calendar.
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