ORIGINAL WEBINAR DATE: 17 December 2025
Even in a booming beauty market over the last five years, hesitation is creeping in. Consumers say they care about sustainability and science, but price, complexity, and mistrust often block them at the point of purchase. In fact, Vypr data reveals 42% of consumers say they double-check beauty brand claims online before buying, revealing how fragile confidence has become.
In this data-led session, we unpack what’s behind those barriers — and how brands can remove them through clearer messaging, smarter pricing, and packaging that builds trust. Learn how shoppers think, what they ignore, and how to make your next product an easy “yes.”